Get paid to be part of the experience.

A brand ambassador—or BA—is the friendly, outgoing person who brings a brand to life at festivals, games, concerts, pop-ups, and more.

You might welcome guests, run a game, take photos, sample a product, or help someone join an activity. It is social, flexible work in the middle of the action.

A brand ambassador working beside a Formula 1 car at a branded event activation

What you could do

Not your average day at work.

Think Coachella, Formula 1, a Billie Eilish pop-up shop—or a great local launch in your own city. Brand ambassadors are the people who make those experiences feel welcoming, easy, and fun.

A brand ambassador having fun inside an interactive event activation

Interactive experiences that invite people to jump in, play, and remember the brand.

Music festivals

Welcome fans, run a photo moment, or help guests discover a new product.

Sporting events

Bring the energy to fan zones, race weekends, and major game-day activations.

Pop-ups & launches

Help bring a celebrity collaboration, new product, or immersive experience to life.

Sampling & retail

Share products, demonstrate what they do, and give shoppers a memorable introduction.

Who can become a BA?

You bring the personality. We help you get seen.

You do not need a promotional résumé or thousands of followers. If you are positive, dependable, comfortable meeting people, and ready to be part of a team, there could be a place for you.

Friendly

You enjoy making people feel welcome.

Dependable

You show up ready and follow through.

Outgoing

You are comfortable starting a conversation.

Team-minded

You help create a great experience together.

How it works

Make one profile. Let opportunities find you.

There is no job board to refresh all day. Give agencies a clear picture of who you are, then stay open to the right match.

01

Make your free profile

Tell us about you, where you are, and the kinds of experiences you would enjoy. No previous BA work required.

02

Agencies find the right fit

Staffing agencies search for people who match the profile and location of an upcoming event.

03

They contact you

If the agency feels you are a fit, they reach out with the opportunity and details. You decide what works for you.

Questions, answered

Good to know before you join.

Do I need experience or lots of followers?+

No. Almost anyone can become a brand ambassador, and you do not need a big social following. A positive attitude, team spirit, dependability, and confidence speaking with the public matter most.

How much do brand ambassadors make?+

Pay depends on the event, role, agency, and location. In the United States, many brand ambassador roles pay approximately $30–$35 per hour, while specialized and leadership roles may pay more. The hiring agency will confirm the rate for each opportunity.

Do I need to live in a big city?+

Not at all. Events take place in large and small cities around the world. Some ambassadors also choose to travel and work across different markets in the United States and Canada.

What happens after I create a profile?+

Your profile becomes discoverable to approved staffing agencies. If your location and profile match an upcoming campaign, an agency can contact you directly. Creating a profile does not guarantee a booking, and you are always free to decide whether an opportunity is right for you.

Who can access my information?+

Access is limited to selected, vetted staffing agencies using the database to find talent for relevant opportunities.

Ready to be discovered?

Create your free profile and allow agencies around the world to find you in one place.

Create my free profile

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