For brand ambassadors
A simpler path into the industry.
Create one profile, get discovered, and open the door to opportunities you may never have known existed.
Explore the ambassador experienceThe story behind the database
Why I created The BA Database.
I discovered brand ambassador work at 28. One unexpected first job opened the door to festivals, sporting events, pop-ups, travel—and eventually an idea for connecting this industry in one place.
Sheldon Kozushko
Brand ambassador, global staffing lead, and creator
Where it began
Cornbread pudding, show tunes, and a surprising first paycheque.
My first BA job was handing out cornbread pudding at The Grove in Los Angeles to promote the Apple TV+ series Schmigadoon!
It was an unusually long activation, and I made more than $10,000 in approximately five weeks. I was getting paid to hand out treats, tell people about the show, and—entirely by choice—sing songs from the musical to passers-by.
It was easily the most enjoyable $10,000 I had ever made.
28
Age when I discovered BA work
$10K+
Earned on my first activation
5 weeks
The job that started everything
Then the world opened up
From my first activation to events around the world.
I went on to work at music festivals such as Coachella and Lollapalooza, sporting events including the Super Bowl and Formula 1, and celebrity pop-ups for Billie Eilish and Ed Sheeran.
The work took me across the United States and to Australia, Canada, Mexico, and England.
Brands represented along the way
Liquid DeathNetflixSpotifyGoogle Pixel1800 TequilaBacardiVerizonSubwayAmerican Express
A new perspective
Eventually, I became the person doing the hiring.
Over the past few years, I have hired hundreds of brand ambassadors across the United States, Canada, Mexico, England, Germany, China, and Australia.
I saw the same problem from both sides. Agencies often need great people at a moment's notice. Their ability to respond quickly can determine whether they win a major project—or have to turn it down.
At the same time, many talented people still do not know that brand ambassador work exists, let alone how to get started.
“Why isn't there a more efficient way for brand ambassadors and staffing agencies around the world to find one another? What if it could all happen in one place?”
That idea became The BA Database
A global hub for brand ambassadors and staffing agencies.
One place for talent to get discovered and agencies to find dependable people for events in markets worldwide.
For staffing agencies
Faster access to dependable talent.
Find people across markets more efficiently, respond to more staffing requests, and take on bigger projects.
Explore the agency experienceOne global database. Better opportunities for BAs. Better access to talent for agencies.